Find More Customers with Site and Search Retargeting
- September 13, 2019
- Posted by: IDMG
- Category: Paid Media Marketing
Searching online is now second nature.
Have you ever visited a website or searched for a specific product and then all of a sudden you start seeing ads for that website?
It’s almost as if they have ESP and they are following you or something, right?
It’s not ESP it’s simply a paid media strategy called retargeting.
Retargeting is an effective way to position your company in front of someone who has actively shown interest in what you have to offer.
Retargeting campaigns allow you to target specific visitors with specific ads with the goal of convincing them to convert and buy your offer. These campaigns work because they enable you to show those visitors ads who’ve already expressed an interest in your product. With the help of search engines and social media channels, you can remind them they wanted to solve a problem and why your product offers the best solution.
There are several variations of retargeting. The ones we are referring to are Site and Search retargeting.
What is site retargeting exactly, well, simply put, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Site retargeting is really effective when your site has a lot of traffic. But say you don’t have traffic. In this case, we recommend search retargeting.
Search retargeting a display advertisement is only shown if the user has previously searched for a keyword or keyword phase that is being specifically targeted by the client.
Should search retargeting be something a business should do in 2019?
This is a very simple yet seems to often be overlooked marketing component. Find more customers with search retargeting. How? It is simple.
A user visits a search engine and conducts a search. The search happens to be for a keyword that will be included in a campaign’s keyword list. When the user is done searching they leave the search engine and begin to surf around the Internet.
Now, as that end user visits different websites they become a candidate for a display advertisement for that specific campaign based on their previous search history.
For instance, a person searching for “weekend hotel deals in Naples FL” (let’s assume that this keyword phase is in the campaign’s keyword list) has shown interest and intent and is now a qualified potential customer that will be shown a display advertisement on the client’s behalf.
Search retargeting merges the power of search intent with the ability to repeatedly show a client’s brand to interested end users searching for specific keywords or phrases.
This kind of advertising is successful because it uses intent to connect with shoppers. The shopper may or may not know about you, but they are showing interest in a product or solution that you offer. Think of this as an upper funnel, prospecting strategy.
Search retargeting ads are based on display inventory, which often makes them more affordable, particularly for highly competitive keywords where bidding wars drive up the CPC (cost per click) in search marketing campaigns. These ads also enable advertisers to create visually impactful, branded ads that aren’t possible with PPC campaigns.
Are you ready to see results? Our Insane retargeting services are world class.
Interested in working with us?