5 Digital Trends you can’t ignore in 2020

We live in a time where marketing technology is moving at the speed of light, and consumer interest and behaviors are getting harder and harder to predict. As marketers, we can no longer make educated guesses and think the same old methods are going to work forever. 

Understanding some of the latest digital marketing trends will help marketers and their businesses not just survive, but thrive in this new digital age of innovation. 

  1. Artificial intelligence

Let’s take a look at Artificial Intelligence, this year seems to be when people are waking up to AI, and how important it is. At IDMG, we believe Artificial Intelligence is at the heart of the global business, industries of the future. In fact, it is already taking over the tasks of many simple jobs. 

The top reasons organizations should be interested in Artificial Intelligence is first and foremost it can analyze consumer behavior and search patterns, you can then use that information and data from social media and blog posts to help your business understand how consumers find your products and or services. 

We feel Artificial Intelligence will soon be at the forefront of most businesses. You can use it right off the bat for the following reasons: 

  • Basic communication skills
  • Product recommendations
  • Content creation
  • Email personalization
  • E-commerce transactions

We are finding the companies in 2020 that are using and adopting AI are cutting staffing costs, and accelerating growth, basically they are using this technology to gain an edge over the competition. 

  1. Programmatic Advertising 

According to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020. 

Programmatic Advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more effective and efficient which allows advertisers to receive higher conversions and lowers customer acquisition costs. 

How it works is rather simple, here are 6 steps: 

  • Someone clicks the webpage
  • The publisher of the page puts up the ad impression for auction
  • The ad marketplace holds an auction among the advertisers competing for the impression
  • The advertiser willing to bid the most for the impression wins the right to display their ad. 
  • The ad is delivered to the prospective customer
  • Customer clicks on the ad and the advertiser convert it into a sale and profits. 
  1. Chatbots

We believe chatbots will continue to be an important trend and part of digital marketing. This AI-based technology is instant messaging in real-time with your website visitors. 

Research shows that Chatbots will power 85% of customer service initiatives moving forward. There are so many benefits of using chatbots, especially the 24-hour service they provide, or the instant response to inquiries, and or simple questions received from customers. 

In fact, studies show that 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. It is shown that by 2022, chatbots will help businesses save over $8 billion annually. More than 80% of businesses are seeking to implement chatbots. 

  1. Conversational Marketing 

The reality is when consumers ask a question, they want an immediate response. So, conversational marketing facilitates just that, a one-to-one relationship, and a real-time connection between marketers and consumers. This form of communication and marketing is available across multiple platforms and channels, allowing brands to meet customers on their terms. 

We must keep in mind that today’s consumers and buyers want now, not later. So, as marketers prepare for the future we are seeing how important it is for brands to be available. 

The key takeaway when it comes to conversational marketing is to enhance the user experience, the main goal is to increase brand awareness, engagement, and loyalty. 

  1. Video marketing 

Video marketing is one of the most important marketing trends today and will be for the next 5-10 years. Below are some reasons why you should be incorporating video marketing into your marketing plans and strategies. 

  • 70% of consumers admitted they have shared a brands video
  • 72% of businesses say that video marketing has improved their conversion rate
  • 52% of consumers say that watching videos makes them more confident in online purchase decisions
  • 65% of executives visit the marketer’s website and 39% call after watching videos

There are many ways to utilize video besides youtube, you can also do live broadcasts on Facebook, LinkedIn, or Instagram. 

The reality is if your website includes video, it’s 50% more likely to drive organic traffic compared to text. Video content is more compelling which means Google pushes pages that include videos higher in the search results and rankings. 

To learn more about how to capitalize on the latest digital marketing trends, book a complimentary appointment with IDMG today! 

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