Building Your Brand Through A Content Strategy

Google’s recent algorithm update has made it imperative that you have high-quality content living on your website and as a part of your overall marketing strategy.

Having a consistent and constant stream of content on your website shows visitors and the search engines that your company is active, alive, and a source of industry credibility especially to those savvy customers. 

Also great content will also generate links to your website, and from publishers, authors, and bloggers. Inbound links are amazing because they refer traffic to you and your website while boosting your overall search engine rankings. 

Some key factors to consider: 

  • Long content
  • Images and video
  • The right text formatting
  • Spelling and grammar
  • Outbound linking to high-quality content and websites
  • Inbound linking and social shares from high-quality websites

Most business owners don’t have the time to properly construct a content strategy as it requires a significant amount of time and knowledge. Which can present a challenge when you are busy running the day to day tasks of your business.

Therefore, in this case, it would be wise to consider outsourcing a content strategy to a group of experts who can handle this for you. Content creation should consist of newsletters and blog posts living on your website. 

Company blogs are really the easiest way to generate content and do it consistently. Internal content that is high quality and consistency will increase website traffic, and you can also repurpose the content into several other micro-content pieces to use within your marketing. 

Also, think about potentially doing guest blogging for other websites as this can be very beneficial, some benefits include: 

  • Strengthening author rank
  • Generating inbound linking
  • Building brand awareness
  • Associating your company with high-quality brands
  • Driving traffic to your website
  • Social media shares and signals

To get started with guest blogging focus on these steps:

Optimizing your online persona
  • Set up your Google+, Facebook, LinkedIn, and or other social media profiles
Write articles about your industry and be sure to publish them on your website
  • Keep in mind that you want to focus on writing great articles, ones that discuss helpful and insightful information. 
  • Make sure your grammar and spelling are on point. 
  • Use subheadings to break up the article to make it easier to read and more consumable. 
  • Use appropriate text formatting (bullet points, italics, bold)
  • Images

You can find ideas for topics to write on by visiting websites like quora or yahoo answers and search for your industry keywords then answer those questions with your article. 

When it comes to writing if you come across mental blocks or struggling to come up with new content ideas consider trying some of these blog post template ideas. 

Lists

List blog posts are easy to write and tend to be widely shared among social media versus other types of articles. It is a popular type of blog post given it involves coming up with a collection of different items that relate to the subject matter of your website. 

Link round-ups

This is another popular type of blog post so instead of writing an entire article on your own with fresh content, you can gather links to interesting articles and compile them into a post or article. Just be sure to pull from reputable sources within your own industry and related fields.

This will allow readers to discover new websites and information, along with allowing you to build a rapport with the author of the websites you are gathering the links from. 

Interviews

If you are still having trouble coming up with what to write about you can always do a quick interview and then create an interview post. The person you are interviewing should have experiences that will provide valuable information and answers to your readers. You really want to focus on people who have significant influence within your industry and have the ability to send traffic back to your blog, or website should the interview subject mention you to their followers, and audience.

Keep in mind that interviews are time-consuming and this can cause a delay in producing content, so this shouldn’t be the main focus but a way to fill the gaps of a future posting. 

Overall writing content should be fun and provide valuable information and insight to your audience so they view you as an authoritative figure in your industry. Over time, this will bring in more leads and eventually sales. In addition to the search ranking increase, you will receive it. 

For more information on content marketing feel free to contact one of our specialists today!

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