The Benefits Of LinkedIn Lead Generation

LinkedIn is where the professionals live when it comes to being on social media. Over 20% of LinkedIn users have the ability to make buying decisions for themselves and their companies.

To break it down that is about 60 million senior-level influencers and 40 million decision-makers.

Not to mention that it is the most widely used social networking platform amongst fortune 500 companies, so most often your target audience is right at your fingertips.

The reality is that if your business offers a solution to their needs, Linkedin is a lucrative environment for B2B leads. 

Some benefits of using the LinkedIn platform to generate high-quality leads:

Users are active

Linkedin has over 500 million active users, and over half of them actively use the platform every month. Most of them log on daily, so that means there are a plethora of potential users to engage with on a regular basis. 

LinkedIn generates the highest quality leads

80% of B2B leads generated through social media come from LinkedIn. Many reputable sources admit that 70% or more of their leads have come directly from LinkedIn. The users living on LinkedIn are proven to take action proactively. 

Higher lead conversion rates

You can generate leads on LinkedIn for free, or even invest in a strategy that automatically generates leads on your behalf. There are several ways to generate leads using this platform which are proven to yield the highest conversion rate compared to other lead generation strategies. 

B2B target audience

You have the ability to target connect for free along with these targeting options: 

  • Company industry
  • Company size
  • Company name
  • Job title
  • Job function
  • Job seniority

Linkedin is the go-to choice for B2B marketers, in fact, a recent study shows that 94% of B2B marketers use LinkedIn to distribute their content. So, the time to focus on LinkedIn is now. 

Focus on generating leads for free by doing the following: 

Publish articles

Articles are a great way to show ideal clients that you are an expert in your field and industry. By utilizing Linkedin for publishing your content you will receive many benefits: 

  • Your content will be published and shared with your connections and followers
  • You can reach users that aren’t already in your network, as others might see your publication. 
  • By having your profile visible it will allow you to be searchable both on and off the platform which will bring more visibility to your LinkedIn page
Post Daily Updates

By posting on your LinkedIn profile daily it helps you stay at the top of your connections mind, as your posts will show on their feed, so essentially it is free advertising. Here are some ideas for posting, as it doesn’t have to be a unique piece of content. 

  • Repurposed content from other reputable sources and sites
  • Links to existing content
  • A recent news article 
  • Industry news
  • Infographics
Join Groups

LinkedIn groups are where you will find people from the same industry as you. In groups, you will have the opportunity to discuss interesting topics, share insights, and ask questions. It is a great place for networking and finding potential leads. You will also be able to establish yourself as an expert by answering questions or offering advice around a certain topic or conversation. 

Start generating more leads for less with LinkedIn lead generation. If you are a B2B company then statistically it is proven that you are more likely to find your next lead on LinkedIn.

As we mentioned earlier there are several free strategies to generate leads, however, they can be time-consuming and tedious. For the best results, you will want to utilize proven LinkedIn lead generation strategies and automation tools to help automate the lead generation workflow. 

At IDMG, we offer several B2B LinkedIn lead generation services tailored to your individual requirements and overall marketing objectives and goals. Book an appointment with one of our specialists today to learn more about how we are able to help you generate more B2B leads.

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