Why You Should Be Advertising On Facebook
- July 20, 2020
- Posted by: IDMG
- Categories: Paid Media, Paid Media Marketing, Strategy & Consulting
The number one reason you should be advertising on Facebook is that your audience is on Facebook.
In fact, Facebook has a user base that is larger than the population of China!
1.49 billion members worldwide and 22 billion ad clicks per year, giving Facebook the ability to provide businesses with the largest advertising opportunities since search.
As a modern-day business owner, we at IDMG understand how it is easy to get sidetracked with all of the information surrounding marketing, as the options seem endless for driving revenues.
However, the reality is that you simply cannot do it all and must choose channels that drive growth and bring in high returns, or else your chances of achieving successful returns are slim.
By working smarter not harder, and trusting the professionals you will realize the undeniable force that is dominating modern-day society and that is Facebook and social media.
Most people check Facebook, and Instagram several times a day. Your customers do the same.
Facebook ads aren’t as expensive as you might think, well if you know what you are doing then you can reach a lot of people for a very small amount of money, a fraction of other channels.
It really isn’t a question of how much does it cost to run ads on Facebook it is more along the lines of how far will your marketing dollars go. With a clear direction and focus, along with a simple strategy, you will be able to stretch your efforts, and the platform will yield great results.
Now, if you are new to Facebook this isn’t necessarily going to be the case as you have to know what you are doing, and have a game plan and strategy for each campaign you are running, so we advise you to hire a group of people who are skilled experts at running ads and scaling.
A group that understands the target capabilities of Facebook, as you are able to target anyone you desire, whether it be behavioral, interests, demographics, connections, age ranges, languages, or locations, you can go deep with these targeting capabilities, and even layer them.
The strategy we love here at IDMG has to do with remarketing, as it is an effective way to push those who are on the fence down the path you desire for them.
This strategy involves targeting an audience who has visited your website, as they are more likely to engage and be interested in the services and or products you offer. So we simply just give them a push down the funnel.
Now, here is where the fun comes in when you find an audience that is converting well, you can clone them, creating lookalike audiences.
A lookalike audience is where you take a custom audience and then Facebook will go and reach new audiences who are similar to the one you created which increases the likelihood of interest in your product, service, and overall business.
These audiences can also be created with conversion pixels, this approach takes the guesswork out of targeting for user acquisition, which then leads to increased revenue.
The number one hack we use here at IDMG is custom audience targeting, they are 3x more effective and the crown jewel of Facebook ads. Businesses sell to people, the better you know your customer and their audience profile, the better your Facebook ads will perform.
The best part is you have the ability to do this now, today, start using insights provided by Facebook, so you can start creating a data-driven customer persona it really has never been easier.
You can analyze your customer audiences, demographics, interests, behaviors, and really start leveraging your findings throughout your strategy and marketing campaigns.
Have questions, we are here to help. Book an appointment with one of our specialists today!