Lower Employee Acquisition and Overhead Costs
- October 8, 2020
- Posted by: IDMG
- Category: Dedicated Team Retainer
In today’s current economic climate it is crucial for companies to understand how to work smarter not harder. Lowering employee acquisition and overhead costs is one of the smartest things you can do for your current business model.
By outsourcing your marketing efforts to an agency you will save money by focusing on long-term cost efficiency, and you will immediately improve your financial performance.
At IDMG, clients have said these key areas were often overlooked however once partnering with us they realized how expensive it was when adding new team members.
In fact, most companies admitted spending anywhere from 80-100k for a salary to add one individual employee or team member. Not to mention, the cost to acquire that one employee which at times we’ve been told has been 50% of the total salary amount.
Today companies require so many different skill-sets to navigate the digital landscape.
Whether it be Strategy and Planning, Web design and Development, SEO, SEM, Paid Media, Graphic Design, copywriting, Email Marketing, and others, it becomes inefficient and much more costly to hire individual employees when in comparison you can have a full time dedicated team retained monthly. When you deploy your marketing to a team of professionals you are able to achieve much more for a fraction of the cost.
In addition to paying employees, you also have to keep in mind that you are going to have to pay for the resources and digital tools each employee needs to have access to. Subscriptions, applications, and platforms are needed to help facilitate a digital in-house team and those costs sure do add up very quickly.
When you outsource to a dedicated marketing team those costs are taken care of by the marketing agency, which provides the same resources included to execute the plan, ensuring a road to financial success.
Let’s also keep in mind that market research is a critical part of your marketing strategy and planning. By having a dedicated team in place you are able to stay top of mind when it comes to new trends, leaving you more time to focus on running your business.
As a business owner, you also need to understand the knowledge loss and or turnover rate when hiring an individual employee. The calculation of loss would include the cost of hiring, training, severance, or bonus package, and then managing that role until it is filled.
Not to mention the impact it has on others in the company when you lose an employee, it affects your company culture as losing a marketing team member is hard.
At IDMG, we pride ourselves on our executive leadership skills and marketing oversight. We are always striving to develop better process flows while making improvements that enhance ROI and allow the business owner to focus on the most important initiatives.
For more information regarding our dedicated team retainer packages contact one of our specialists today!