Does your business have a success formula?
- November 4, 2020
- Posted by: IDMG
- Category: Strategy & Consulting
In today’s digital era it is critical that your business and or organization have a success formula.
Every person is unique and different and so is every business and or organization so it is vitally important to develop a blueprint to understand where your business is and where it is going.
At IDMG, we take a firm approach to everything we do. It is one thing to deploy a service but how you go about delivering it is a completely different story. There is no one size fits all or a cookie-cutter approach.
Every business is different just like every person is, so it is crucial to building custom solutions and campaigns tailored around your business and organization. Sure, the foundational components will most often remain the same but all in all the campaigns are going to be customized to fit your business model.
First and foremost, we as an agency like to build a solid foundation with search engine optimization, whether you are a local business or a national brand people use the search engines to find what they are looking for so it is vitally imperative that you appear where people are looking or else your target audience and customers will find their way to your competition.
Local Search Engine Optimization is something that should be front of mind if you are a local business operating locally in your community. There are several advantages to this, especially by having a Google My Business listing and profile.
Let’s be real everyone is searching for near me when they want something from Google, so having a GMB listing it helps you be found.
Another factor that is crucial is content for your business. Are you writing relevant articles that live on your website?
This is a major component for the search engines. In fact, a recent study found that businesses that publish 16 blog posts monthly will average more than 3.5 times more traffic than those that publish fewer articles. So, the moral of the story is writing blog content regularly will greatly improve your rankings and relevance within the search engines.
Let’s also take a closer look at link building; this is another critical component of our strategy here at IDMG. The reality is that when people find your content useful they refer to it and link other posts to it.
The search engines love linking as it is an extremely important factor so having an outreach campaign and program tailored around building high-quality content and links is one of the most important things you can do for your business and overall search rankings.
These are just some of the tips and strategies we deploy initially to our client’s campaigns, in addition to press releases and media outlet distribution for those seeking immediate attention.
Again, it is vitally important that you understand where your business is to develop the plan to where it wants to go and fill in the blanks of how to get there. This is a consultative approach that every business has to have in place. You must have a blueprint and plan for execution.
During this critical time we are all facing, many businesses are struggling to stay afloat, so marketing may seem out of reach for most but in all actuality now is the time to focus on it more than ever. We have all heard the saying you reap what you sow, well now is the time to start planting new seeds so your harvest becomes abundant and plentiful. Start sowing new seeds!
For more information or to schedule a one-time consultation book an appointment with one of our experts today!