Are you digitally nimble this new year?
- January 9, 2021
- Posted by: IDMG
- Categories: Dedicated Team Retainer, Digital Transformation, Strategy & Consulting
Most people have made personal new year’s resolutions, but here at IDMG, we are also hoping you made them for your business as well. In addition to exercising daily and eating healthy, it is imperative that you resolve to keep your business agile in 2021.
Adaptability is more important than ever during these rapidly changing times. Looking back businesses experienced a lot of turbulence in 2020 especially when it comes to brick and mortar shops, those who still refuse to operate digitally. Those are the ones who experienced devastation in both sales and revenue.
So, if you are still operating in a non-digital environment NOW is your chance to get on the train to digital transformation. It is vitally important for your business growth and overall operational success.
Here are some ways to improve your digital footprint in 2021:
A professional website
Keep in mind that your online presence is the first impression that consumers come across when it comes to deciding to buy from you or your competition. So, it is important to have a strong website that loads fast, is easy to navigate, and simply gives the users the experience they are looking for. If you fail at any of these then chances are you will not convert to buyers.
We all know that social media is consuming the minds of most people on a daily basis. So, why not take advantage of this channel and get your business listed front and center. Whether you have a professional team or not it is easy to get yourself set up and posting.
Now, if you want to step it up a notch with custom graphics and content schedule you can also do that yourself with many third-party applications, or feel free to reach out to us and one of our social media experts will be able to help you.
Search engine optimization
Many people hear this word and cringe, however, it is imperative that your business has a strong foundation within the search engine. Most people including whoever is reading this most often will search google for whatever it is you are looking for and add in the term near me. So, if your business isn’t found when you do that for whatever it is you are offering you definitely better think twice about this term.
This is how people find you nowadays, gone are the days of getting in the car and driving somewhere. Here are the days of googling it and then purchasing online. So, now is the time to take advantage of this trend before your competitors overtake you.
Many business owners who are operating lean and don’t necessarily have a sales team in place should be living on LinkedIn. This is one of the most efficient ways to gain new customers and grow your business. It is a social dating network for business owners. The ones who are serious about growing their business and networking will be on here doing just that.
Do you have an email list? If you don’t then you better start gathering one, this is a necessity for businesses looking to develop their client base and build credibility and trust. Imagine, when you consistently get emails from a business that is providing relevant information it over time builds trust.
Consistency breeds just that, so if you want to make a statement and develop a fruitful relationship with your potential clients then you must include this in your strategy.
Here is where you have the opportunity to tell your business story. We all have one and this allows you to consistently talk to your potential clients and share why it is important that they keep up to date with the information you are providing. You want to be viewed as an authoritative figure in your industry so those seeking what you offer view you as an authority.
Of course, there are definite strategies built within these different components but for the most part, these 6 key components are where we see the most success with our clients. Focusing on these points and expanding on them as your end-users engage with the information provided is really the recipe for success. There is no magic formula, it really is consistency and repetition!
If you are looking for a little extra guidance and feel you would benefit from a professional team helping you in 2021 feel free to reach out and book an appointment with one of our specialists!