Digital marketing trends for 2021

2020 has been a rough year, be it professionally or personally. Due to the on-going pandemic, we have had to resort to alternate means of doing things on a day-to-day basis. 

As a society, we have learned to adjust to the new world order, especially with emerging trends taking shape in 2021 for the digital market. If you want to up your digital marketing game in 2021, you will want to keep up with the following trends.

Here are the top five digital marketing trends for 2021:

• Live streaming

One thing the previous year has taught us is how to be tech-savvy and make the most of online platforms, along with the features that come with them. In 2021, one of the most anticipated means of getting to the masses is through live streaming. The pandemic is lingering upon us and events are still being virtually conducted. 

According to recent surveys, live streaming spiked up to 50% on Facebook and 70% on Instagram as a result of the lockdown situation. This year, chances are that this digital marketing trend will only spike further as more celebrities resort to live streaming to entertain the viewers.

• Increase in the influencer market

Since most of us will be staying home this year, too, another trend is the increase in the influencer market globally.  With the help of digital media platforms like Facebook, Instagram, and TikTok, the influencers will experience an unbelievable high this year. Brands are more likely to approach both micro and macro influencers now since they have a wider reach to the masses than most renowned celebrities.

• Voice search will gain popularity

With content becoming more optimized for voice search features, it will become a key digital marketing trend for 2021. The need of the hour is such that content requires being conversational so that it can resonate well with the masses. The voice search feature will also boost traffic on the particular social media platform it is being used on.

• Engaging interactive content

With everything moving towards digital, it is necessary that digital marketers focus on making the content more consumer-friendly and engaging. Consumers have limited attention spans and an overflow of information. Thus, it will become essential to absolutely make sure that the content that you are putting out there is made keeping the likes and dislikes of the audience in mind.

• Promoting sustainability

It is important for digital marketers to keep a lookout for anything that could be made sustainable and green, keeping in mind that it will be one of the key trends of 2021 for digital marketing. 

With mother earth showing us evident signs in the form of a pandemic, it is important for us to become responsible in terms of how we want to move forward in this new world order that we have been trying to adjust to since 2020.

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