10 eCommerce Tips That Can Double Your Sales Today
- August 5, 2021
- Posted by: IDMG
- Categories: Strategy & Consulting, Website Design & Development
Whether you are new to the eCommerce world or have been in this business for years, there is always room for improvement. If you want to increase your sales, then the best thing to do is to boost your conversion rates which will allow you to generate more revenue.
Listed below are ten different eCommerce tips that are proven to help you with your sales. Continue reading to find out more.
Mobile Device Optimization
The mobile commerce world has seen a significant rise in its popularity. Ecommerce websites that are mobile-friendly have a 67% more chance of converting. Websites that are not mobile-friendly have pretty much the same percentage of visitors who end up leaving and buying from a different website.
Using Visuals With High Quality
Your eCommerce website cannot depend on just text when it comes to driving sales. You also need help with high-quality pictures and videos. These visuals should provide the buyer with information that will help them regarding the product they are looking at. They should feel like they are holding the product in their hands while looking at the visuals.
Have An Easy Checkout Process
A study in 2020 reported that 21% of shoppers ended up abandoning their shopping carts due to the checkout process being too complicated or long. The more steps there are in a checkout process, the higher the chances are of reduced conversions. You can easily condense your checkout to a single screen and page, so the customer can fill all of their required details in one location.
Contact Your Abandoned Cart Customers
There will be customers who are going to abandon their carts and leave. Usually, these customers are familiar with your brand, hence, all you need to do is send them a follow-up email asking what went wrong or if they would like to continue shopping.
Allow A Space For Reviews
Customers always look at a product’s review before deciding to buy it. So, instead of having your customers visit third-party websites, allow them to leave reviews on your website itself. Just know, you will receive both positive and negative reviews this way. However, this just shows the potential customers that your products are being used by real people.
Offer Personalized Content
Visitors should not see the same content when they come to your website. The more personalized your content is, the higher your conversion rates will be. You can offer them personal recommendations that are based on their previous purchases and browsing history. Plus, you can personalize the content based on several factors like location, age, and so on.
Several Payment Methods Should Be Available
To make the customers’ shopping experience easier, they should have numerous options to choose from when it comes to payment. This involves having all major credit cards and also debit cards. However, that is not enough. In today’s times, you need other payment methods when it comes to online shopping such as PayPal, Google Pay, Apple Pay, etc.
Easy To Navigate
Your eCommerce website should be easy to navigate, so customers can find exactly what they are looking for. This can be hard, especially if you sell thousands of different products. An easy way to fix this is to have a search function added in your website so that the customers can directly search for the type of product they want.
Use Different Optimization Tools
Optimizing tools will help make your eCommerce website so much better. You can get valuable insights by using these optimization tools, for instance, Google Analytics. With different tools, you can see visual reports regarding user behavior on the website. You can also access A/B testing tools that will help with the optimization of your website.
Create A Return Policy That’s Customer Friendly
It’s unfortunate when a customer returns their purchase. However, this can be turned into a positive experience for higher conversion rates. Customers are willing to purchase from a website that offers free returns and/or exchanges. Shoppers tend to avoid shopping from places where they are required to pay for returns.