5 Steps to Create a Profitable Adwords Campaign
- August 19, 2021
- Posted by: IDMG
- Categories: Paid Media Marketing, Strategy & Consulting
Creating a profitable Google AdWords campaign is always very thrilling, but it can sometimes be a bit daunting if you are not familiar with the industry. If you are just starting out, it is recommended that you first learn all about it by doing certifications to overcome this barrier.
After you know all about Google Adwords, these five steps will help make sure that you are depositing more money into your bank account instead of just funding Google’s empire.
So if you are interested in knowing the secret sauce of how to create a profitable AdWords campaign, please keep reading.
Doing in-depth keyword research is one of the fundamental and crucial steps of creating an AdWord campaign. You need to know which keyword to advertise on, and for that, you need to answer three simple questions.
Is the keyword searched in Google?
Look at how many people have searched that keyword.
Will they buy my product or service? Here you will have to look for intent. People searching for the keyword should also have the intention to buy your product or service.
Do I have the affordability to advertise on this keyword? You will have to compare your maximum cost per click (CPC) to the estimated keywords CPC to see if you can afford to advertise.
Now that you know which keywords to advertise, the next thing to do is see what your competitors have been up to. You can decrease your risk by leveraging competitor intelligence.
It would be great to get your hands on your competitor’s AdWords account and get all information to formulate your AdWords campaign strategy. The good news is that it can be done using a competitive intelligence tool called KeywordSpy, which gives easy access to your competitor’s advertising information.
Leverage your USP
Your unique selling proposition is what makes you different from others in the business. So when it comes to a profitable AdWords campaign, create a mighty USP.
This can be done by talking to your customers about what they want, looking at competitor activity, and organizing all that data for yourself to come up with something that distinguishes you and your customers can’t ignore.
Track your conversions based on the goals you have set for the business. These goals could be leads, form fills, website engagement, or transactions. But it is essential that tracking is tested. Familiarize yourself with Google Tag Manager and do some additional research on that because your AdWords campaign could go very wrong if conversions are broken. Google Tag Manager and Google Analytics are the simplest tools to track conversions.
Create captivating ads
With an AdWords campaign, you pay when someone clicks on the ad. So make sure that your ad is compelling enough that potential customers click on your ad instead of your competitors.
But at the same time, you must ensure that unqualified prospects do not click the ad and waste your ad budget.
This way, you will attract more traffic to your website, and less money will be wasted on unqualified prospects, which would mean high profits for you.