Content Marketing

Content marketing is the process of creating high quality, targeted, valuable content to attract, engage and inform the target audience. The content should promote the brand and entice the end user to take action. For example, sign up for a webinar, buy a product. Content should be action driven.

3 Benefits of Content Marketing

  1. Increase Brand Awareness – If targeted properly you will provide the solution to your target audience. Ideally, as the end user searches they will find your content because you provided solutions to their pain points.
  2. Increase Brand Preference – Content marketing strengthens relationships with buyers, giving you more authority in your prospective industry.
  3. Lower Cost with a Greater Reach – Over time growing your content library will pay off as it will reach interested buyers so long as the content is targeted to the right audience.

Content Comes in All Shapes & Sizes

Blog Posts

eBooks

White papers / Reports

Infographics

Videos

Podcasts

Case Studies

Email Campaigns

Importance of Content Marketing

Every piece of content is different, with its own purpose, style, and message. If your content hits one or more of the characteristics below, it will help drive the audience to further engage online with your brand. Which will lead to conversions?

Informational/Educational

Does the content tell something new? Does it offer an interesting, original or helpful perspective? Does it provide useful information?

Entertaining

Is the content fun, up to date, and readable? Does it capture the imagination and leave the reader wanting more?

Emotionally Satisfying

Does the content make the reader laugh, cry, think or feel? Can the reader connect with it on a deeper personal level?

Socially Valuable

Is the content something your readers would love to share? Is it clickable and relatable? Could it even go viral?

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