Creative Content Creation

Content creation is the process of generating topic ideas that appeal to your buyer persona, and creating written or visual content around those ideas while making that information accessible to your audience as a blog, video, infographic, or other formats.

Content is a large part of your everyday life. It’s hard to avoid, but why would you want to? Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and much more. Essentially, think of your content as feeding the end user.

From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.

Why is Content so viable?

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

The Content Creation Process

Step 1: SEO Research

Based on the buyer persona SEO research — a.k.a. keyword research — it will show you the search volume of a specific keyword phrase and whether it’s worth the investment of creating a piece of content around it.

Step 2: Brainstorming Ideas

Now that we have the keywords it’s time to think of ideas to write about. Try to imagine what your ideal audience, buyer persona, would like to see, and how they would like to see it.

Step 3: Writing

When writing to your persona it’s important to be clear and concise.  Use their voice, their euphemisms, even their humor to construct a piece that resonates. Ideally, the end goal is to create something engagingly unique so it moves them to take action.

Step 4: Editing

Along with general grammar, there are a few things that you should definitely look out for as you refine your content, like active voice, clear language, short sentences, and plenty of whitespaces.

Step 5: Uploading

A content management system (CMS) is software that hosts digital content and allows you to display it on your website (or anywhere else on the web). We recommend WordPress, as it is a highly recommended CMS platform that is preferred by the search engines.

Step 6: Publishing Schedule

Publishing is as simple as hitting a button. But to us in order to have successful creative content you must invest in a publishing schedule. This way your audience can expect consistent, creative content on for example a certain day of every week.

Content creation is a consistent process that will pay off tremendously with your audience.

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