Data & Analytics

Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. In that sense, it’s similar in nature to business analytics, another umbrella term for approaches to analyzing data, with the difference that the latter is oriented to business uses, while data analytics has a broader focus.

Data analytics initiatives can help businesses increase revenues, improve operational efficiency, optimize marketing campaigns and customer service efforts, respond more quickly to emerging market trends and gain a competitive edge over rivals, all with the ultimate goal of boosting business performance.

How Does Data & Analytics Help your Business?

Analytics require data to work. The data needs to be properly interpreted and organized to be useful, a process that includes removing data that isn’t useful (scrubbing the data), organizing it into more logical groupings, and connecting data points to find patterns, insights, and useful information that might hint at future tendencies.

How can data analytics change your business strategy?

It enables segmentation: Segmentation involves dividing up customer data –for example relating to age range, location, shopping habits, or product usage– and grouping similar data together. Segmentation also helps you assess which groups are most profitable for your business, enabling you to both identify the most valuable customer segments and avoid wasting money on segments that are unlikely to yield conversions.

It promotes product development: To stay competitive in this customer-centric market, your product or service needs to be tailored to your customer. Using heat maps, site recordings, surveys or A/B split testing can be a powerful way to see what works and what doesn’t.

It encourages agility: In this fast-moving market, it’s never been more important for businesses to stay agile. As acquiring new customers gets more difficult, more companies are channeling their resources towards keeping their existing customers, rather than trying to find new ones.

It enables disruption and innovation: In recent years companies have made data a priority – and use data analysis at their core of their business. These same companies are disrupting and innovating their markets.

Interested in working with us?

Get Started