Google’s Great Search Index Divide
As if the internet isn’t changing fast enough at mach speeds there is even more change brewing in the situation room at Google. In the upcoming months Google will be dividing it’s index. As of now Google has a single index for documents for search queries. Google has announced that they plan to release a separate primary index for mobile search queries. The desktop search index will remain but it will not be as fresh or as “up to date” as the mobile index search.
It is still unclear how the mobile search index will work?
There are so many questions that are unanswered as of now. For example, since the mobile index is the “primary” index, will it really not be used for any desktop queries? Will it only contain “mobile-friendly” content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage. The list goes on and on.
The most substantial change will result by having a mobile index is that Google can run its ranking algorithm in a different fashion across “pure” mobile content. Unlike the current system that extracts data from desktop content to determine mobile rankings.
This update from Google will bring a harrowing change for those business that do not have a responsive website. The importance of having a website that is mobile friendly had never been so blatantly clear than it is right now. Businesses must make this change NOW, our world is “digital”, and our “digital world” it is constantly evolving. The bottom line is if you want your business to prosper online Google is giving you no choice but to make a change.
By: Marisa A. Morabito, CEO