Landing Page Design

Landing pages are becoming more commonly used in digital marketing for the simple reason that they establish a great first impression with prospects and have the best chance at turning those prospects into leads, which eventually will convert those leads into lifelong customers.

There are 8 components to a successful converting landing page:

1. Compelling Headline

Your headline is the first thing that visitors see when they land on your landing page. Writing a compelling, and most importantly relevant headline will help prevent visitors from bouncing immediately and will encourage them to stick around long enough to consider your offer.

2. Effective Copy

The amount of copy on your landing page could literally make or break the page. Too much and your visitors may feel overwhelmed and leave the page without reading any of it. Too little and they may feel uneasy about whether to pursue your offer. So the amount of copy on your landing page really depends on your offer, and what the offer is looking to accomplish.

3. Engaging Media

Landing page media shouldn’t just look pretty. It should also be attention-grabbing, relevant, and assist in the overall conversion process. There are 3 types of media: images, videos, and gifs. All of these are extremely important and should be considered for high-end user engagement.

4. Trust Indicators

Potential customers should be able to trust your brand before they make the decision to convert on your offer. That’s why incorporating trust indicators to add credibility is essential to your landing page framework. Adding trust indicators such as statistical evidence, trust badges, customer testimonials, 3rd Party seals and privacy policy are great ways to increase trust.

5. Lead Capture Form

Lead capture forms are your ticket for collecting visitors’ information, but forms only work well if they’re designed properly. It’s important to have your forms organized and to make sure that they only require the essential information from prospects, as you don’t want to intimidate them.

6. Strong Call to Action

This landing page element should stand out above all the rest. There should be no confusion as to where prospects need to click to redeem your offer. Consider the following factors when designing your CTA button: position, copy, color, and size.

7. No Exit Links

Landing pages are designed to be hyper-focused pages on a single offer so there shouldn’t be any external links (except privacy policy and terms of service, mentioned earlier). By including links to other pages, you’re inviting visitors to leave your page without first converting. This also means no navigation at the top of the page and only including a minimal footer at the bottom.

8. Sufficient White Space

White space (aka negative space) is the empty area on your landing page that helps to draw attention to specific elements on your page. It doesn’t have to be white per se, as long as it fulfills its purpose. White space is a valuable design technique because it helps create a visual hierarchy and reduce page clutter while improving readability and comprehension.

Interested in working with us?

Get Started