Pay Per Click Advertising

Pay Per Click Advertising is a vital element for any digital marketing strategy when it relates to paid media, search and social media ads. When it comes to search, SEM is always evolving and changing, so our team to evolves with those changes. Our PPC experts are Google Adwords and Analytics certified and up-to-date on the latest optimization techniques to allow for our clients and partners to gain immediate traction in the marketplace with our PPC, paid search efforts.

Pay-Per-Click (PPC) advertising delivers targeted traffic and conversions faster than SEO. In fact, it is one of the fastest ways to drive immediate traffic, attention, and results through an online marketing campaign. We recommend all brands having an ad spend budget allocated for their brand building and paid media efforts, our PPC is extremely targeted and highly optimized.  

As a leader in Search Engine Marketing (SEM) we have experience managing all sizes of PPC marketing budgets including global efforts in multiple languages. Our unique methodology and process flow are designed for delivering our clients and partners the highest possible ROI. We start with a clear definition of short and long term KPI’s, the extensive research is conducted so our team of experts are able to understand your business objectives, industry, and competition. Our campaigns are constantly monitored, analyzed, and optimized.

Keep in mind the competitive landscape of pay per click advertising continues to become more complex and the cost per click for keywords also is becoming more expensive. So, as search proves to continue to evolve, us as marketers must be able to have insight into these ad campaigns while maximizing the overall return on ad spend.

Our approach to our pay per click strategies starts with a clear definition of your KPIs and objectives as a brand. At Insane Digital everything begins with defining clear goals. As a team, we will conduct extensive research prior to launching any campaign as our focus is to have a clear understanding of your business, your industry, and most importantly your competition.

As mentioned above our campaigns are consistently analyzed, and routinely monitored to meet client expectations and goals. Our approach and focus is but not limited to the following steps:

  • In-depth Analysis
  • Integration with Bid Management Tools
  • Keyword Research and Application
  • Competitor research and Analysis
  • Landing Page Creation, Optimization
  • Ad Copy, Content, Retargeting, and Banner Ads
  • Attribution Modeling, Analytics

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