Public Relations

Public Relations is managing a business or individual and cultivating a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. PR is simply defending one’s reputation.

Publicity is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad. Publicity also reaches a far wider audience than advertising generally does. There is a chance, your story might even be picked up by the national media, spreading the word about your business all over the country can only benefit you in the long run.

4 Benefits of PR

INCREASES BRAND CREDIBILITY

In any industry, trust plays a huge role in determining whether a business will be successful. A lack of trust could mean that a brand loses opportunities for sales. Hiring a PR expert it can increase credibility and improve the organization’s reputations.

INCREASE PROFITS, SALES, AND LEADS

Part of PR is marketing. When you enhance your reputation through a range of unique PR activities, it is more likely that new potential customers will find their way to you, and your target market and the audience will also find more relevant ways to connect with your business through these business stories and press releases.  

PR CHANGES THE WAY PEOPLE THINK ABOUT YOU

The trouble with the online world is that people can say anything they want about a company – regardless of whether it’s true or not, and there’s very little that business can do about it. Unfortunately, due to this, some businesses get a bad reputation unfairly. PR campaigns are designed to enhance your target audience’s perception of you, your business or organization.  The right campaigns and PR support can raise awareness for your brand in all the right ways.

PR ENHANCES YOUR ONLINE PRESENCE

Today we live in a digitally connected world, PR helps companies to make the most of their online presence. We support, guide, promote, and defend your company when disaster strikes or something goes wrong with the image you’ve been trying to build. We promote you via social media, press releases, connections, and with promotional sites that publish content. Insane will help to achieve incredible things and overcome the roadblocks that might stop you from accessing success.

Interested in working with us?

Get Started