Retargeting

At Insane Digital we offer several forms of retargeting for our clients and partners. In fact, research and data-driven decision making is our main focus to increase ROI and drive sales.

Geo-Fencing

Site Retargeting

Search Retargeting

Contextual Targeting

CRM Retargeting

Event Retargeting

Email Retargeting

IP Retargeting

Geofencing

Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience. Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located. Once the geofence is enabled and the Device IDs are collected advertisements will then be shown to those cell phones.


Site Retargeting

On average 97% of the people who visit your website will leave without converting. Meaning they will leave without taking the desired action, whether that action is joining an email list or as complicated as buying a custom item. Don’t let your investment disappear, these people visiting your site are your most valuable prospects, they have already shown interest in what you have to offer by visiting your website, behavioral retargeting makes sure they don’t forget about you!


Search Retargeting

At Insane Digital we capture individuals by their search behavior and continue to serve that individually targeted display advertising as they interact online, driving those in the market for your product to your website. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to our clients and our partners websites before.


Contextual Retargeting

Basically, in a nutshell, contextual targeting, in the PPC world, is a process that selects ad placements in the Display Network based on keywords, topics, and other factors. Targeting people with display advertising based on the content that they have previously engaged with online. There are two types of contextual display advertising.

  • Keyword Contextual: Where a client has a read content with certain keywords within the content or the end user has been on a webpage that has certain keywords.
  • Topic Contextul: Where display ads are served on web pages that are relevant to a general topic of the content normally being consumed by that end user.

CRM Retargeting

CRM retargeting utilizes your existing customer data that was collected offline to reach your customers online. Regardless of whether or not they have visited your website. This is a tool to re-engage with those customers that may have “fallen-off” in the pipeline throughout the sales cycle. CRM retargeting is a great way to increase conversion and future otherwise “lost” customers.


Event Retargeting

Event Retargeting is an effective tool for reaching event attendees whether you are there or not. By geofencing an event, you can serve ads to the audience to encourage engagement with you during the event. Retargeting the event attendees for 30 days following the event is powerful and allows you to provide consistent relevant advertising and drive attendees to your website.

 


Email Retargeting

This is an effective tool to enhance any email marketing campaign with the consistent impact of display advertising. Email Retargeting allows you to retarget individuals based on the action they have taken on your emails. This allows you to continue to advertise to someone who has opened your email without sending more emails which can lead to an unsubscribe.

 


IP Retargeting

IP Targeting allows you to serve ads to specific businesses or households based on their Internet Protocol address. You decide who your target audience is; potential customers, lapsed customers, customers in a particular segment of your business. The names, addresses and other data points allow us to match through an IP mapping program, the IP addresses of your database. You can then serve ads to the home or office of your target audience.

How does Retargeting work?

STEP ONE: A single line of code is added to your website page(s). Prospects receive a non-invasive anonymous cookie containing no personal or identifiable information, spyware, or adware whatsoever. At the same time, custom banner retargeting ads are created for the campaign which will be presented to you for approval. These are customized specifically for your brand and will encourage visitors to return to your website.

STEP TWO: When a visitor comes to your site via organic or paid search, tv, print or direct traffic, they may convert or they may leave without converting into a lead or sale. Each prospect is uniquely identified. This allows us to distribute targeted online advertising pieces to those prospects who did not convert while they visit thousands of websites across the Internet.

STEP THREE: Retargeting ads are then delivered to those prospects across the Internet’s largest retargeting advertising network. You can also restrict your search retargeting placement to specific types of branded content sites if you wish.After they’ve visited your site and continue browsing the web, they will see your ad banners everywhere!

STEP FOUR: After being reminded of your services by seeing ad banners up to 7 times throughout many websites, the prospect returns to your website!

STEP FIVE: Through banner ad advertising, behavioral retargeting, and targeted internet marketing you will continue to build brand awareness and increase conversion rates 24/7!

The Benefits of Retargeting:

  • Compliments all marketing efforts and current website traffic
  • Adds value to Earned, and Owned media solutions
  • Reduce costs by utilizing one retargeting partner
  • ROI focus on conversions, not just impressions
  • Continual optimization of the campaign via ROI goals
  • Industry-leading reporting system for retargeting
  • Sequential and dynamic ad delivery across networks and publishers
  • Dedicated ROI consultant optimizing campaign
  • Canonicalization of non-www & www
  • Canonicalization of Index or default pages

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