Social Media

Social media is a form of Earned media but is also referred to as shared media. Shared media is social media. It’s evolving and continues to build beyond just marketing or customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally.

3 Types of Social Media Shares:

Owned Shares

Owned social media shares are information shared for your business or brand using your social media accounts.

Earned Shares

Earned social media shares are information shared through non-brand or non-business social media accounts. These include influencers, customers and others.

Dark Shares

Dark social media shares are a form of earned social media sharing. They point to your content via a shared link without a referrer. So they appear as “direct traffic” in your analytics that’s not attributed to a specific source.

Benefits of Social Media Marketing

Increase Brand Recognition – Every opportunity you have to share your content and increase your visibility is valuable.

Improve Brand Loyalty – Brands who engage on social media channels enjoy higher loyalty from their customers.

More Opportunities to Convert – Every post you make on a social media platform is an opportunity for customers to convert.

Higher Conversion Rates – Social media marketing results in higher conversion rates in a few distinct ways.

Higher Brand Authority – Interacting with your customers regularly is a show of good faith for other customers.

Increased Inbound Traffic – Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for.

Better Search Engine Rankings – Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media.

Richer Customer Experiences – Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.

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