Everyone has heard the buzz about geo-fencing I am sure, but what is it you still ask?

Geo-fencing is exactly what is sounds like a Geo-fence. A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a point location, or a geo-fence can be a predefined set of boundaries.

Who wouldn’t want to geofence their exact target audience?

I know I would, and we do it for many of our clients everyday, so maybe we aren’t the best people to ask, however it seems the world is starting to catch on to what this is more and more lately.

Recently, Burger King Geo-fenced Mcdonalds. Crazy right? #TheWhopperDetour

Yes, it was and what’s even crazier is the insane results Burger King obtained. To think any company at anytime with the right conceptualization and marketing strategy has the ability to capitalize on their competitors just as Burger King capitalized on McDonalds local foot traffic.

So, how did Burger King do it?

The burger chain pushed people to download its app, or use it by offering a 1 cent whopper.

Keep in mind there is and was a catch: The patrons have to place their order on the app while they’re inside or nearby a McDonald’s. Directly taking that customer right out or away from ordering from McDonald’s and directing them to the nearest Burger King to redeem the offer.

Absolutely Genius! 🙂

Sound Interesting? Do you want to geofence your competition in 2019?

Insane Digital provides the same geofencing services that were used by Burger King.

Reach out and connect with us for  an initial one time consultation to determine if Geofencing is a good fit for you.