Mountain Resort

Mountain ResortCase Study


Campaign Goal

.08% CTR

Campaign Goal

.27% CTR

Campaign Result

A mountain resort and recreation area was looking to build awareness among its target audience and promote a discount offer. They enlisted the help of IDMG to utilize new geo-fencing technology and several other tactics to improve their programmatic advertising performance and accomplish their goal of achieving a CTR of at least .08%.

We developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The advertiser identified dozens of regional recreational areas, resorts and campgrounds. We built geo-fences around each location, and with quick learning from the campaign launch. IDMG and our multivariate algorithms were able to continually optimize performance mid-flight, including monitoring keyword performance and adding new keywords to aid in delivery.

Through multiple tactics and optimizations, IDMG achieved a CTR of .27%, more than tripling the clients goal of .08% CTR.

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“I am very glad that I chose to work with IDMG. They provided working capital for our firm and their efforts have doubled our revenue in just one year. I started with a consultation and now here I am! I highly recommend Insane Digital Media Group as a reputable partner.”

Donald Johnson

Learn How We Took a Start-up From $0 to $35 Million

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