Police AcademyCase Study
.08 - .1% CTR
A local police department was looking to recruit a new incoming class of officers. They enlisted teh help of IDMG to more precisely target men and women looking for career changes, post-military work, college alternative options and more. The goal was to achieve a CTR higher than the industry average of .08-.1%.
Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to optimize and remove poorly-performing keywords, blacklist specific domains to more precisely target their audience, and implement impression caps to maximize budget and reach.
Through multiple tactics and optimizations, we delivered a CTR of .11%, exceeding the industry average and the client’s goal of a .08-.1% CTR.