Tax Prep Service

Tax Prep ServiceCase Study

.1% CTR

Campaign Goal

1 month

Campaign Length

.32% CTR

Campaign Result

A tax preparation firm was looking to build awareness among its target audience, drive loyalty from existing customers, and stay top-of-mind during tax season. They enlisted the help of IDMG to utilize geo-fencing technology and several other programmatic advertising tactics with goals to achieve a .12% CTR and increase traffic to their website.

Our team developed a comprehensive strategy of keyword search retargeting, site retargeting, category contextual targeting, mobile geo-optimization, and geo-fencing. We built a geo-fence around the advertiser’s physical storefront location to retarget existing customers, driving loyalty and remaining top-of-mind. With quick learning from the campaign launch, IDMG and our multivariate algorithms made in-flight optimizations to improve campaign performance, including removing a frequency cap to maximize reach, implementing dayparting to ensure timely delivery, and blacklisting domains.

Over the one -month duration of the campaign, we delivered a CTR of .32%, more than tripling the goal.

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Contact us at the IDMG office headquarters or simply book an appointment for a free consultation.

“I am very glad that I chose to work with IDMG. They provided working capital for our firm and their efforts have doubled our revenue in just one year. I started with a consultation and now here I am! I highly recommend Insane Digital Media Group as a reputable partner.”

Donald Johnson

Learn How We Took a Start-up From $0 to $35 Million

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