Tax Prep ServiceCase Study
A tax preparation firm was looking to build awareness among its target audience, drive loyalty from existing customers, and stay top-of-mind during tax season. They enlisted the help of IDMG to utilize geo-fencing technology and several other programmatic advertising tactics with goals to achieve a .12% CTR and increase traffic to their website.
Our team developed a comprehensive strategy of keyword search retargeting, site retargeting, category contextual targeting, mobile geo-optimization, and geo-fencing. We built a geo-fence around the advertiser’s physical storefront location to retarget existing customers, driving loyalty and remaining top-of-mind. With quick learning from the campaign launch, IDMG and our multivariate algorithms made in-flight optimizations to improve campaign performance, including removing a frequency cap to maximize reach, implementing dayparting to ensure timely delivery, and blacklisting domains.
Over the one -month duration of the campaign, we delivered a CTR of .32%, more than tripling the goal.